Cooperative Music is a label that has proliferated throughout Germany, France, and the UK predominately and caters towards artists that represent the alternative rock and electronic rock scenes. Their facebook page showcases such artists as Two Door Cinema Club, Yelle, and Mercury Rev, though they are not necessarily affiliated with all of the bands listed on their facebook page.
Cooperative music has an interesting ethos. Because of their relevance across Europe, and because of the artists they sign, they are able to let the artists that are signed to them freely experiment with a minimum of intervention. Unlike artists signed to major labels such as Warner Brothers, artists on Cooperative Music will receive little direction from the label as to what their album is supposed to sound like. This has a lot to do with the size of the company. They sign new artists, and small artists, fostering them into becoming well known and liked while their current roster of larger artists keeps them afloat monetarily, allowing them to continue to support their smaller artists. This is an interesting business tactic which is being adopted by a lot of the more moderately successful, but not yet world power level labels out there today. This is mutually beneficial for artists and the label because the artist can be absolutely authentic towards what they want to do, and because listeners appreciate this level of authenticity, this will result in much more interest in the label and many more purchases. Their audience is not necessarily the listeners that stick to the radio all the time, but they have more dedication on their side.